The Seven Network has become the free-to-air home of the Greg Norman-led LIV Golf League in Australia.
Sport announced they had secured the league’s rights via Twitter to stream every round of the 14-event season via the on-demand 7plus platform.
It follows months of negotiations between LIV Golf and various broadcasters around the world.
This is a huge step forward as the first season of LIV Golf was viewable only on YouTube and through the league’s website in Australia.
Reports suggest Norman, LIV Golf’s commissioner and chief executive, will appear on the 7 Network’s Sunrise program Monday morning to make the announcement official.
In January, LIV Golf signed a deal with the American CW Network which will allow viewers in the US to see all 14 events.
However, because some of the CW affiliates in bigger towns are owned by CBS which works with the PGA Tour, these cities have had to look beyond the CW Network for this content.
Overall, it’s exciting for LIV Golf to have secured their first linear television deal in Australia and will provide golf fans with more access to content.
The agreement will help promote Norman’s breakaway tour, allowing all types of viewers to watch Cam Smith and co.
Source; Nnn